Best Digital Marketing Tools in 2023

All businesses need to invest in their digital marketing strategies and luckily there are many digital marketing tools available. The best digital marketing tools are designed to help streamline the entire digital marketing process.

Having the right set of tools to manage data insights, content and digital marketing is essential! The best digital marketing tools can help create a strategy to target customers and follow them through the customer journey.  Digital marketing tools can give insights into customer journeys, personas, conversion rate and other important metrics. As a digital marketer looking to boost your ROI, there are certain tools that can make things easier.

With digital marketing tools, you will be able to execute great strategies in the right way. These tools are designed to keep things organized, drive traffic to a site, convert and understand that traffic, and ultimately retain customers. Digital marketing tools bring more data and help you make better decisions. There are a lot of platforms available to help you get started and we will share some of them with you.

Canva

Canva is a design tool that helps you develop effective marketing campaigns through visual content. You can create content for blogs, websites, social networks, and other platforms. Visual content is very important in digital marketing campaign so Canva allows you to edit posts, create graphs and it incorporates numerous templates.

The tools has a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content. You can choose from a massive collection of designs, such as postcard, wallpaper, book cover, resume, certificate, magazine cover, blog banner, card, poster, flyer, presentation, logo, Zoom backgrounds and more.

It allows you to upload your own photos and add them to Canva’s templates using a drag and drop interface. Simply upload your photos, drop them into the template of your choice, and save the file to your computer. Canva offers a free plan and you can also upgrade to a paid plan.

HubSpot

HubSpot provides many important tools to help marketers. The HubSpot CRM provides email tracking and notifications, meeting scheduling, and even a live chat option. HubSpot is relatively easy of use and it is a free tool if only two users access the CRM. The paid plan has unlimited users, and you can add up to one million contacts.HubSpot works to help companies market better.

HubSpot is a cloud-based platform designed to help align sales and marketing teams, boost ROI and optimize your inbound marketing strategy to generate more leads. You can use it to host your website, blogging, social media posting, email marketing and more.

With the paid plan, your entire team has access to your company’s CRM.  Any conversation or interaction your team has with a lead or customer is tracked. Also, live chat and chatbots make it easy for you to keep in contact with your customers.

HubSpot offers the original software in the form of a CRM and it includes specific software and tools for sales, marketing, service, and operations teams, plus a content management system, the HubSpot CMS.

SEMrush

SEMrush is software that helps companies run digital marketing strategies, like SEO campaigns. It is an online SEO tool for taking a look at a domain’s position in search, as well as the keywords where it’s ranking for, and other related keywords that might generate more traffic. This tool can give you an overview of where you will see your traffic growth, keywords rankings and the locations where your keywords are performing well.

This digital marketing tool helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns. You can identify trends within your industry and use that to your advantage. It audits your on-page SEO and helps you improve your pages. This allows you to understand your page better and optimize it for SEO for better lead generation.

Sprout Social

Sprout Social gives you the ability to post to multiple social media platforms by automating your social media stories. This digital marketing tool has an analytics dashboard to measure activity across each social channel once you have automated your posts.

Sprout Social is a social media management tool, but it’s more like a social media management suite. It’s a web and mobile application broken up into a few different tools for managing your social media schedule, inbox, mentions and analytics. So, it can help you publish, schedule, draft and queue posts and create a social content calendar. You can also create a content library, monitor and engage with reviews and messages, monitor mentions and keywords.

Ahrefs

Ahrefs makes it easier for you to optimize your website based on your marketing rgoals. It is used for checking backlinks but it also has many more features that can help you optimize your digital marketing strategy.  Ahrefs can help you strategically choose content topics, analyze the competitors, manage your projects and track your ranking progress.

Digital marketing tools use targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. We will continue this as a series, helping you throughout your process of becoming the best digital marketer. In the next posts we will cover many more tools that you can add to your tool kit. It can become overwhelming but we are here to help you better understand the world of digital marketing.