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Ecommerce Marketing

E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. A successful e-commerce marketing team needs to have expertise in search engine optimization, pay-per-click marketing, social media marketing, and display advertising to reach the top of search results.

Having a solid marketing strategy is crucial to succeeding in online business. What’s more important is that you need to strike a balance between your marketing strategies – you don’t want to put all of your eggs in one basket.

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[iconbox type=”19″ icon_title=”Pay Per Click Management” iconbox_content=”Bring qualified, targeted shoppers to your ecommerce store with a custom PPC strategy built specifically for your store.” icon_link_text=”LEARN MORE” icon_link_url=”/pay-per-click/” icon_name=”sl-mouse”][distance]

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Search engine optimization

Search engine optimization, better known as SEO, is one of the most critical parts of e-commerce marketing. It is based on special algorithms that analyze the instances of specific keywords on your website. Because users navigate the Internet through search engines like Google, these results play a large role in the success of your website. A good SEO campaign can position your e-commerce website to rise to the top of the Google rankings.

Pay-per-click

Pay-per-click advertising operates similarly to SEO since it is based on keywords. However, whereas search engine optimization works organically (meaning that a marketing firm doesn’t have to pay for it), PPC results are the results that show up in yellow boxes on Google.

Social media marketing

Social media marketing can be very important to e-commerce websites. By creating an effective Facebook business page and enticing potential customers to ‘like’ your page with exclusive offers and discounts, you will not only gain immeasurable word-of-mouth advertising through the network, but will establish yourself as a trustworthy, reputable Internet business.

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We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.