SEO Expert, Write Great Blog Posts

SEO expert, how to write a blog post?

SEO expert – write great blog posts for organic search results to drive more web traffic than paid results. Statistics show, 70-80% of search engine users click organic results and ignore paid ads. In simpler terms, each time you write a blog post, you create a new link for your website.

Each URL link is a new opportunity for your site to rank higher on search engines. From generating organic traffic to driving people further down the marketing funnel, blogging is key.

Blogging has always been an essential aspect of digital marketing also, and offers online businesses multiple benefits. The value in creating effective content can be seen in increased profits and better traffic. Check out our guidelines on how to write a blog post and reach your audience, generating high levels of organic traffic.

Generating Organic Traffic – Audience

Generating organic traffic at an SEO expert level can take quite some time, but it can be done with a few key strategies. Before writing your post, ask yourself: Who is my audience? Narrowing down exactly who your target audience is will make it easier to determine what you should write about and how it should sound. You can incorporate industry keywords and hot topics that will show your knowledge. Your target audience will be searching more for your content, which now creates a ripple effect through search results. Grab your reader’s attention and keep them interested with the depth of your knowledge.

Incorporating Keywords

Incorporating keywords is a vital aspects of an SEO expert. They will help you get your page, products, or services in front of your target audience’s eyes. Incorporate relevant and highly-searched keywords to your blog post to improve its chances of ranking for specific keywords.

There are multiple free or paid sources to discover the best keywords for your specific business. If you’re yet to become the biggest known brand in your industry, you’re better off using long-tail keywords.These are more specific keywords, which means that they have far less competition than one-word keywords.

Your keywords are supposed to flow naturally with the rest of the content. Only use them when and where relevant. Also, avoid keyword stuffing and aimlessly placing keywords. After you find your target keywords, make sure to include them in the right places: Title, URL, meta description.

ave a descriptive title and a strong headline. .Provide links to internal pages on your site. Writing new content that relates to already existing content is a way to show your site is succinct. Add high-quality imagesbe sure to add image alt text describing the image using the keyword.

Write compelling meta titles

Meta titles are very important for an SEO expert and also for the user. Descriptive and enticing titles can be the difference between users clicking on your article – or your competitors’ posts. Keep your title under 60 characters. Google displays the first 60 characters in the search results, and if you go beyond this limit, you’re at risk of your title being truncated in Google SERPs. Use your target keyword at the beginning of your title and make sure to describe the post’s content as concisely as possible.

Headings tags

Heading tags are used to separate headings and subheadings on a webpage. They rank in order of importance, from H1 to H6, with H1s usually being the title. Header tags improve the readability and SEO of a webpage. Use your header tags with hierarchy in mind. The title of a blog post should contain only one h1 tag on the page and include a target keyword. The main sections should contain an h2 tag, and subsections should be h3.

How many tags does my blog post need?

Tags are a way to refine your categories. Too many tags creates a poor site hierarchy, which is why one to three tags is an optimal number per post. When deciding how many tags per category, ideally there’s a limit to the number of tags each category supports. We’d recommend roughly three to five tags per category.

Backlinks to Authority Sites

Link to authoritative and reputable sites and make sure the site you’re linking to offers related content to your page, that is very important so that your content appears relevant .

Backlinks tell Google that your site has valuable information to offer and that your content is . You also get to build relationships with other websites that will also link to your content. Basically the more backlinks you get from sites that have a good authority, the more your pages rank higher on search results.

Optimise images like a SEO Expert

Search engines use alt text as information to understand the subject matter of an image better. Google can’t read the actual text in the images so it can interpret the content of images to define images’ relevance in the search results. It is very important to name alt text and descriptive titles, captions and filenames.

Length of blog posts

Length of blog posts is another important topic. Quality over quantity is key here. You need to provide the most relevant content for your audience, that satisfies their search intent. You can check optimal length for your given topic by checking out your competitors who are ranking on page one.

The minimum  is about 300 to 500 words but we would recommend you aim for 900-1000 . This is because Google likes longer content as it tends to get more likes and mentions on social media. So, the longer the content, the better chances you have of ranking better in search results.

Update your content regularly

Google is always looking for the next best thing in terms of resources, and you’ll always have your competitors trying to write fresher and valuable content . Even if your blog post does really well, there is significant engagement and you’re ranking very well in SERPs, unfortunately, the hard work doesn’t stop there. Regularly publishing fresh and unique content helps Google notice your site. The algorithm in turn ranks your site high on search results.

Use a strong call to action

Always end your content with a strong call to action so your readers continue their journey through your website. This could be something like “sign up here” or other linking articles that push your reader further along their customer journey.

Blogging is certainly the right step towards achieving your SEO goals.