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Digital Marketing as a career

Being a digital marketer is a great career path with a bright future, based on the incredible rise the digital world has seen in the last decade.
Wether small or big, every brand want to succeed in today’s fast-moving world of digital media.

This is where digital marketing comes in. A digital marketer makes the growth and success of a business possible. With expertise that can ensure the brand name, products and services are visible online, digital marketers bring great value to a business.

They are important to a company because of their ability to not only plan and execute marketing campaigns, but also interpret the results.

What does a digital marketer do?

A digital marketer uses multiple digital platforms to reach potential customers for the advertisement of the products and services offered by a business.  The ability to analyze marketing data to optimize marketing campaigns is also a valuable skill to have.

What does it take to be a successful digital marketer?

There are many skills and attributes involved in the digital marketing field. That being said, there are a few basic skills necessary to succeed and you can start from there. These are the some of the traits and skills that you’ll need as a digital marketer.

Strategic Planning in digital marketing

Strong strategic planning helps you create a strong foundation for a successful marketing campaign. Developing strategies that can help you accomplish your marketing goals is very important. Researching the market, setting objectives and planning your campaigns sit at the core of your skills. If your goal is to increase brand awareness, develop a plan that encompasses how you will achieve this. A good digital marketer measures the value of their work and prioritises future work accordingly.

Storytelling and Copywriting

Social media posts, blog posts, landing pages, product name and description, advertising campaigns, email newsletters are the focus of copywriters. Copywriter’s’ skills have a direct impact on the performance of any type of content. Copywriting is used to create a brand image for the end-users. Copywriting focuses on creating a signature impression of a brand. This is why it is considered a vital digital marketing skill. A great copywriter knows how to use strong techniques, such as:

Headline writing

An appealing headline engages the readers and creates interest.

Persuasive writing

The writing  should be persuasive enough for the readers to take some sort of action from which you, as the brand, will benefit. Whether it be more product sales or more product shares, or simply remembering the brand.

In-depth writing

As a copywriter, you will be creating long-form content about your brand, products and services. Use storytelling and talk about how a product can improve the lives of your end-users.. Use your storytelling skills to create an emotional connection with your audience.

UX – User Experience in digital marketing

Whether by solving a problem or offering enjoyable experiences, being UX sensitive is a great skill to have. What is it that the user values or needs when looking for a product or service? UX involves identifying a pain point or user need and offering solutions for that specific need. Creative digital marketers understand the need for usability without affecting the quality of your product or platform.

Search Engine Optimization (SEO)

One of the most important skills you need to have as a digital marketer is a good understanding of SEO. SEO means optimising your website and content so that Google can rank your brand higher on search engine results pages (SERPs).

SEO is the gold standard for digital marketing, and its importance remains throughout the years. Even if a company has got the best products and services to offer, it cannot achieve great success without SEO. Search Engine Optimization requires someone who has a good understanding of how search engines work. If you want your website to appear on the first page of Google, you’ll need to make sure it’s optimized for SEO.

Search Engine Marketing (SEM)

As a digital marketer you also need a good understanding of search engine marketing (SEM). SEM refers to using paid advertising to improve your visibility in SERPs. If you want to appear on the first page of Google for specific keywords, you use SEM to achieve this.  SEM uses PPC advertising platforms like Google Ads to use the available ad formats to reach your target audience.

Pay-Per-Click (PPC)

PPC involves using paid advertising to drive traffic to your website. For example, if you want to appear on the first page of Google for a certain keyword, you can use PPC to achieve this. You’ll need to use Google AdWords or other paid advertising platforms and create ads that are relevant to your audience.

Marketing Automation

Marketing automation include SMS marketing, email marketing, push notifications, website notifications, or pop-ups. Specialized software systems can be used to achieve marketing automation. The main benefit of using marketing automation is that it leads to a better brand awareness.

Analytics in digital marketing

Analytics means going through the data to which companies have access, and look for patterns and trends. Data analysts use the available data to try and determine which products are most popular for a specific customer segment. Analytics helps to determine whether a digital marketing campaign was able to meet its goals or not and how it can be improved. It deals with large amounts of data and numbers so that the digital marketing team can make decisions to improve the marketing campaigns.

These skills aren’t independent of one another, each contributes to the others. SEO, display ads, paid ads, web and marketing analytics, email marketing, mobile marketing, and social media marketing are all facets of digital marketing.  A digital marketing expert brings them all together. Becoming a digital marketer may open doors to joining a marketing agency, working in the marketing department of a business or company, or even freelance work.