Best SEO Tools To Boost Your Ranking

The best SEO tools make it easier to ensure that your website is correctly optimized for performance. Also, SEO tools can help you to manage and monitor your search engine rankings, and that is extremely valuable.

SEO is the practice of aligning a website with certain standards, so that it ranks higher on search engines like Google. If your site isn’t ranking as high as you’d like it to, looking at your SEO is a great place to start. Choosing the right and the best SEO tools is vitally important to your business.

We compiled a list of the best SEO tools that can help you in your effort in ranking higher on search engines , bring the right customers and in turn, generate better revenue.

Google Page Speed Insights

With Google Page Speed Insights you can enter any URL and it will test the loading time and performance for that URL on desktop and mobile. It also grades your site’s performance on a score from 0 – 100.  The best part is, after it  tells you how fast it takes to load the site according to different metrics, it suggests areas for improvements. If you want to rank higher on Google, it’s essential that your website loads quickly. Research says it is one of the top reasons website visitors bounce fast. So, even if the content you offer is one of great quality, if the pages load slow, your visitors will lose interest fast. Google’s PSI tool evaluates your site’s performance on both mobile and desktop devices.

Google Trends

Google Trends shows the popularity of a topic over time. That can be of great help to any busines. You can either take advantage of the popularity go certain topics or avoid creating content about those with waning interest. So, Google Trends is definitely one of the best SEO tools.

SEMrush

SEMrush is a great asset for website owners and ecommerce entrepreneurs, to better understand their competitors’ SEO strategies and evaluate their content. This makes it an extremely popular SEO tools. It provides metrics and aids website owners in creating top-performing pages and content.

The SEO tool offers the best help for PPC, ad campaigns, backlinks, keyword research, SEO audits, search engine results pages (SERP), and much more.

SEMrush has many features that allow users to see the top keywords used by their competitors. You can use it for do advertising research and run better ad campaigns by analyzing the ad budgets of the competitors. It also helps you understand the behavior and media consumption of potential customers, this feature being very important for anyone that has ROI in mind.

Google Keyword Planner (GKP)

Google Keyword Planner has data that is the most accurate, since it’s from Google itself. You can access GKP within your free Google Adwords account to research keywords that you can use to optimize your content for search.

GKP doesn’t shows a range of search volumes but it’s still a useful tool when it comes to keyword research. One of the best features is that it can show you relevant keywords based on semantics.

Google Search Console

Google Search Console (GSC) shows you the keywords your site is already ranking for, which pages are ranking for which keywords and problem areas on your website that may be impacting your Google Search results.

Ahrefs

Ahrefs is a website crawler, the second-largest after Google. The tools audits areas of your website that need improvement, it shows competitors’ backlinks and its Site Explorer feature also shows your competitors’ search traffic and their highest-traffic pages. This is one go the best SEO Tools accordion to experts in the field.

Ahrefs is an all in one tool that has amazing features. One of the best things about Ahrefs is it can help you plan and track your SEO strategies. You can use it to find out people are Googling and It also allows you to estimate how difficult it is to rank for any keyword.

It has great tutorials for SEO beginners but it also offers plenty advanced tools for the more experienced. It allows you to do keyword research, competition analysis, backlink research, and do SEO audits. This tool is a great alternative to SEMrush.

Another great feature it offers is identifying duplicate content and keyword cannibalization which you can use to merge and upgrade the right content to boost our rankings.

Google Analytics

Google Analytics tracks every bit of traffic  on your website, where it comes from, which page is receiving it and so on. It’s a great tool to track if you’re getting traffic from organic search.

It provides in-depth website data, it monitors and analyzes your website traffic and gives you insights into your audience demographics. All of this information is extremely valuable in developing a long-lasting content strategy.

Moz Pro

Moz Pro has an easy to use interface and it’s a brilliant tool for marketing and SEO. It’s aasy to use and understand even for beginners in SEO with a useful Insights section

You can use it to increase rankings, traffic, and online visibility through SERPs. A key tools is the Moz Pro spider, which allows you to audit your website. The audit checks for possible issues, highlights them and offers recommendations for improvement.

Moz Pro also has a keyword research tool to help you find the best keywords to target. The backlink analysis tool gives you insights and metrics such as estimated domain authority and link anchor texts.

This is most definitely one of the best tools and it should be part of every SEO arsenal and in general any digital marketer.

Answer the public

Answer the public finds questions that people ask on forums, blogs and on social media. It then takes those questions and creates useful keywords around them. It’s very easy to use it to upgrade your existing content or plan new one. The best part is the great visuals it offers.

Google Ads keyword planner

Google’s free keyword tool, part of Google Ads is great and very easy to use.. Plug your website URL into the box and review the suggested keywords. However, it is important to understant the numbers provided are approximations rather than exact figures, and intended to provide a guide to popularity rather than exact real-time search volume.

These are some of the best SEO tools. Some are completely free to use, others come at a cost but most also offer a free trial, so you can try it out and see if it works for your business.