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Responsive Website Design – Since its groundbreaking release in 2011, Responsive Website Design remains a fundamental resource for anyone working on the web. Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.
Responsive web design is the practice of building a website suitable to work on every device and every screen size, no matter how large or small, mobile or desktop. Responsive website design is focused around providing an intuitive and gratifying experience for everyone. Desktop computer and cell phone users alike all benefit from responsive websites.
The last thing you want to see when you visit a website on your mobile phone is a bunch of tiny text that you have to expand. Your customers feel the same way. In fact, Google’s own research has shown that when people visit a site that doesn’t function well on their mobile device, they assume the company doesn’t really want their business.
That’s why responsive website design is no longer an advantage; it’s an expectation. On the back end, responsive development has its own advantages. But on the front end, responsive web design—the ability of your website to automatically adjust to (and look great on) any screen size—leads directly to better engagement, higher lead generation and greater sales conversions.
If your site doesn’t use responsive design, you’re not even in the game. First Scribe has been a Minneapolis leader in responsive website design since the technology was introduced, and we know how to create a web presence that gives your customers an ideal experience no matter how they access your site.
In simple terms, a responsive website design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. If you’re viewing this article on a desktop browser, for example, try making your browser window smaller. The images and content column will shrink, then the sidebar will disappear altogether. On our homepage, you’ll see the layout shrink from three columns, to two columns, to a singular column of content.