News About SEO – Effective SEO helps increase traffic by improving overall visibility in search engines, from non-paid search listings. A strong SEO strategy requires on-site optimization, planning and execution of an effective content strategy, as well as development of authority within a given niche, in a matter that is compliant with the latest best practices and guidelines.
How And Why Content Marketing Works – There’s no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy. The post How And…
Study: Despite Wikipedia’s Visibility Decline In Google, It Still Shows Up More Often Than Google Properties – A new study from Stone Temple Consulting validates previous studies showing Wikipedia’s Google traffic is declining. The post Study: Despite Wikipedia’s Visibility Decline…
Google May Add Structured Markup & Data To Ranking Algorithm – Google hints it may decide to use structured data in its ranking algorithm some day, though the company has previously denied it. The post Google May Add Structured Markup…
Converting SEO Non-Believers: How To Overcome Objections And Get The Budget – Columnist Clay Cazier shares his advice for getting buy-in from those who don’t see the value in search engine optimization. The post Converting SEO Non-Believers: How To Overcome…
4 Ways Search Marketers Can Become More Effective Communicators – You may be great at your job, but are things getting lost in translation between you and the client? Contributor Kristie Colby shares tips for ensuring everyone’s getting their message…
Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan! – Relaunching your website can have serious consequences for your search engine optimization if not planned carefully. Luckily, columnist Stephan Spencer has provided a comprehensive guide…
4 Reasons Organic Search Is Better – Getting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger. The post 4 Reasons Organic Search…
Right To Be Forgotten: French Argue They Have Authority To Regulate Google Globally – Setting up a potential international “conflict of laws” dispute, France’s privacy regulator (CNIL) rejected Google’s arguments against expanding the “right to be forgotten” (RTBF) to the…
Competitive Link Building Analysis For Your Industry – Contributor Patrick Stox argues that the death of link building has been greatly exaggerated and shares a process to analyze a given industry’s links in advance of performing outreach. The post Competitive…
Google Snubs & Bing Embraces The 2015 Rugby World Cup – Bing provides a special area in search with standings and information for fans. Google does a special logo, but only in some countries. The post Google Snubs & Bing…