One of our customers, B&W Print, a printing company based in Los Angeles actually covers…
How to Improve Your Search Engine Ranking – There are two categories of activities to increase ranking in search engines. Imagine you’re Google and you have a million pages to be sorted, and you need to return the best results. How can you understand what is the best result?
Google uses hundreds of factors, but the two main factors are:
- meaning and content
Relevance means that the content is relevant to the user keyword is written in. Popularity is a measure of the popularity of your website is running. While many other sites link to your site, your site is considered more popular and is a signal to search engines that your site is a good website. If we extrapolate further, a link to your website is like a vote for your website.
- To improve the relevance, you can improve your site’s content.
- To increase the popularity, you get other sites link to your website.
Method – How to Improve Your Search Engine Ranking
You can add to the ranking of search engines, we recommend the application of the following.
- Content of the project to build a content site
- Link building plan – Increase search engine linking
1. In terms of content
Search engines want the best sites to see in search results. A content plan is to make your site more for your users, and therefore better for search engines. Improving the content is not only to increase search engine rankings. Create more content such as product and category descriptions are very useful to users. These are the methods you may use.
Keyword research and optimization
At the performance of last year to see which keywords are best to help, create a list of pages whose content can be improved by a better investment for these keywords.
- Based on keyword research, create keyword rich content of these pages.
- This includes things like creating descriptions of categories and more detailed descriptions of products.
2. Link building plan
Link building is about building the popularity of your site. Since the late 1990s search engines have treated links as votes for popularity and importance in the ongoing democratic opinion poll of the web. The engines themselves have refined the use of link data to a fine art, and use complex algorithms to perform nuanced evaluations of sites and pages based on this information. Here are the methods you may use.
Take care of your site is listed in local most popular directory. Lists can be connected to your site. Blog directory submission is the process of listing your site to various directories or databases under the correct category or sub category. Be sure to submit your site under the most appropriate category to take the full advantage of blog directory submission.
Links to other sites to your website. Many of these sites are designed specifically for building links for SEO purposes, so such links should be used in combination with other techniques related to construction. Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
Write articles on products and submit them to article directories with a link to your site. Article marketing is a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business.
Premium link building and link exchange
Asked for a list of companies that are not competitors but are somehow related to the field. Email them and ask them if they will put a link to your website.