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Effective SEO Strategy – Search engine optimization is very important in keeping you visible. Visibility determines your online performance. However, there is also a need to ensure that you are not only visible but also that you manage to offer the most relevant content to your visitors to increase conversion rates. An SEO strategy should get you good rewards for the efforts you put in and you can have the most effective strategy in five simple steps.
Identify your audience, understand their patterns and set objectives
One of the reasons why SEO strategies fail is because you are working without a target audience. You obviously want to rank high on search engines to enjoy traffic to your site but you also want to make sure that you get the right valuable traffic to the site. To get the content right, find everything important about your audience including search patterns, geographical location, preferences and demographics. With this information, you can set the objectives directly relating to the audience.
Do a keyword research
Now that you know who you are targeting with your web content, the next step should be to find the best keywords. The audience personas can help you categorize the keywords and use them where most appropriate to make sure they find you in searches. You can make use of the Google Keyword planner to do a keyword research and record them to use later in your content.
Structure site and on-page SEO
On-page SEO helps search engines recognize what the site is all about and this means that you find valuable content for it. A site with good internal links and no broken links, unique content good navigation and good page load speeds will definitely perform better. Make sure that you strike a balance with your keyword use all through the content and pages so your content does not end up looking unnatural.
Do off-page SEO
It should include connection making and link building. Links are important factors on engine rankings and therefore you ought to have a plan that attracts inbound links to the site. The secret here is to find the most natural way of earning links and make connections within your industry to improve the brand image. The more the number of people linking back to the site the more improved your SEO efforts and results will be. You can use authoritative industry sites, good content or request links from affiliated organizations or associations.
Monitor and track results
There is no way you can make changes for the better or work towards improvement when you are not aware of how your web is performing. Put in place a system that helps you keep track of your performance in terms of traffic and conversion rates. A Google Analytic account, for instance, can help you monitor your organic traffic on a monthly, weekly or daily basis. When you make use of a strategy, ensure you follow it up to see what kind of results it fetches for you. It is a simple way of knowing what is working for you and what is not.