If you are new to SEO, then you are sure to have questions about what some of the jargon means. Here you will find a list of the most common terms you are likely to encounter. Do you want to optimize your website but have trouble communicating with the technical folks running it?
Basic Rules of SEO – If you have finished developing and designing your website then the next step is to get people to notice it on the internet. This means you will have to optimize your website for all the major search engines, especially Google. Search engine optimization is when you modify your website content in a way that makes it rank higher in search engines.
The benefit to having an optimized website is so people will have a better chance of discovering your website when they search Google or some other search engine. Since most people only pay attention to the first page of their search results, this means you want to try and get your website ranked on the very first page. That way, people will see your link and click on it to discover your website.
The basic rules of SEO are that websites have original content, original design and many backlinks. Search engines do not want to rank websites that have repeat content or that use templates. They have what is called a “spider” which crawls through their millions of website listings to look for repeat content and designs. If the spider catches any repeats then it will blacklist the website and remove it from the search engine all together. Then it will be virtually impossible for anyone to find your website in their search results.
But if you hire SEO professionals to optimize your website before submitting it to search engines, they will make sure all the content on your website is unique first. As for backlinks, these are basically links to your website that are listed on other websites. For example, if you participate in an online forum and you have a link to your website in the signature section of your posts, each post will create a backlink to your website. The more backlinks you have, the better chances you will have to rank higher.
There are a number of service providers that can optimize your site for you. These are called SEO companies. If you search Google then you will find plenty of these companies, but you have to make sure you pick one that is top quality or else you will just be wasting money. Try researching their credentials on review websites and see which ones have positive feedback from their customers. These are the sites you can trust versus the ones with negative feedback that you cannot trust.