How Important Is Click-Through Rate In An SEO Campaign? - The debate continues over whether or not click-through rate is a search engine ranking signal, but columnist Jayson DeMers argues that perhaps it doesn't matter. The post How Important Is…
Google’s Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results - In a video hangout Monday with Bruce Clay, Google's Gary Illyes discussed the HTTPS ranking boost and the latest on the Panda and Penguin filters. The post…
How And Why Content Marketing Works - There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy. The post How And…
Google May Add Structured Markup & Data To Ranking Algorithm - Google hints it may decide to use structured data in its ranking algorithm some day, though the company has previously denied it. The post Google May Add Structured Markup…
4 Ways Search Marketers Can Become More Effective Communicators - You may be great at your job, but are things getting lost in translation between you and the client? Contributor Kristie Colby shares tips for ensuring everyone's getting their message…
4 Reasons Organic Search Is Better - Getting traffic from paid advertising and social sites is wonderful -- but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger. The post 4 Reasons Organic Search…
Yandex, Russia’s Largest Search Engine, Penalizes Hundreds Of Sites Buying Links - While Google has been quite on the link penalty side, Yandex - the largest Russian search engine - has issued widespread link penalties on several hundred sites. The…
Google Adjusted How They Show Index Count Estimates - Bad timing: Google's Index Status report had a bug that showed a drop in index counts around the same time Google updated their index estimation formula. The post Google Adjusted How…
The Opportunity Prospector: Link Development’s Most Undervalued Role - Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this…
What Happened To The Google Panda 4.2 Update? Did It Make A U-Turn? - Google has no comment on why many webmasters are seeing their Panda 4.2 gains reversed on August 14th. The post What Happened To The Google Panda…